STRATEGI CUSTOMER SERVICE BANK SYARIAH INDONESIA KCP GUNUNG KIDUL WONOSARI DALAM MENINGKATKAN PELAYANAN PRIMA TERHADAP PRINSIP SYARIAH

Lutfiatin, Vivii and Aminuddin, Luthfi Hadi (2022) STRATEGI CUSTOMER SERVICE BANK SYARIAH INDONESIA KCP GUNUNG KIDUL WONOSARI DALAM MENINGKATKAN PELAYANAN PRIMA TERHADAP PRINSIP SYARIAH. Asy-Syarikah: Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam, 4 (2).

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Abstract

Bank Syariah Indonesia is a financial institution that is engaged in services based on sharia principles. Where the bank must prepare qualified, trustworthy, obedient to bank operations and have a good service strategy so that the bank is able to provide services and handle various customer complaints. In this case, customer service is the key to success in banking activities. This study aims to: (1) find out customer service in improving excellent service to sharia principles, (2) find out customer service strategies in improving excellent service to sharia principles, (3) find out the impact of service in improving excellent service to sharia principles. In this study, the author uses a qualitative approach and the type of research (field research), data collection techniques by means of interviews and documentation. Furthermore, data analysis using the description method. The data source is Bank Syariah Indonesia KCP Gunung Kidul Wonosari. Based on the results of the study, it can be concluded that the strategy used by customer service at Bank Syariah Indonesia KCP Gunung Kidul Wonosari to improve excellent service to sharia principles is customer service in providing services to its customers, namely using the basic strategy of being friendly, responsive, and good name tags. always considered, while the main strategies are Responsiveness (Quick Respond), Competence (competence), Credibility (trustworthy), Contribution (contribution), Honesty (honesty), Service Excellent (excellent service), Innovation (change).

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