Ivainaroh, Rika Ema and Aminuddin, Luthfi Hadi (2022) Customer Service for Customers at Bank Syariah Indonesia Ngawi Sub-Branch. Falahiya: Research Journal of Islamic Banking and Finance, 1 (1). pp. 1-10.
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Abstract
The competition felt by Bank Syariah Indonesia KCP Ngawi is very tight and Bank Syariah Indonesia KCP Ngawi tries to provide services. Therefore, further research is needed on the services provided. The main objective of this study is to analyze good service practices, service strategies and the impact of service strategies used by Bank Syariah Indonesia KCP Ngawi. The method used is qualitative by using the type of field research. The research was conducted by collecting data through interviews by interviewing customers and customer service of Bank Syariah Indonesia KCP Ngawi. The results of the study indicate that the role of customer service is also applied at Bank Syariah Indonesia KCP Ngawi quite well to improve customers and bank image. The service practice at Bank Syariah Indonesia KCP Ngawi is quite good, although not all of the criteria for good service have been fulfilled or carried out by customer service at Bank Syariah Indonesia KCP Ngawi. In providing services to customers. Bank Syariah Indonesia KCP Ngawi uses the Ultimate Service service strategy and customer complaint strategy. The services provided by the Customer Service of Bank Syariah Indonesia are good, it can be seen through customer service in carrying out its role, in carrying out the criteria for good service, and it can also be seen from the determination of strategies used to improve services to customers at Bank Syariah Indonesia. KCP Ngawi.
| Item Type: | Journal Article |
|---|---|
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150299 Banking, Finance and Investment not elsewhere classified 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Perbankan Syariah |
| Depositing User: | Admin Perpustakaan Pusat |
| Date Deposited: | 12 Jun 2023 05:24 |
| Last Modified: | 12 Jun 2023 05:24 |
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