Maharani, Shinta and Masruroh, Donni Lailatul (2018) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MENGAMBIL SIMPANAN WADI’AH (Studi pada BMT Hasanah Jabung Ponorogo). El-Barka: Journal of Islamic Economics and Business, 1 (2). pp. 155-179. ISSN p-ISSN: 2657-1153 e-ISSN: 2657-1862
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06. peer review Analisis faktor-faktor yang mempengaruhi keputusan Nasabah. Jurnal El Barka.pdf Download (1MB) | Preview |
Abstract
Abstract: This study aims to analyze the factors that influence customer decisions in taking wadi’ah deposits, studies at BMT Hasanah Ponorogo. This research is important because there are various banking products that
suit the needs and desires of customers. The customer’s desire arises because psychological factors influence the customer’s decision to choose a banking product. Recognition of needs, extracting information, evaluating alternatives, buying decisions and post-purchase behavior are stages in making economic decisions. This research is a quantitative research, with data collection techniques using questionnaires to 100 respondents, while the data
analysis technique uses path analysis through SPSS software. The results show that product variables have a significant and positive effect directly on psychological factors, with a calculated t value of 8,040> t table is 1,984 and significant value is 0,000 <0,05. Psychological factors have a positive and significant effect directly on customer decisions based on the t test obtained by
the value of t count of 2.326> t table of 1.984 and a significant value of 0.022 <0.05. And the indirect effect of the product on customer decisions through psychological factors as an intermediary variable has an effect of 0.156, as evidenced by regression analysis, while the direct effect of the product on customer decisions is 0.681.
| Item Type: | Journal Article |
|---|---|
| Keyword: | produk; psikologis; keputusan nasabah |
| Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150299 Banking, Finance and Investment not elsewhere classified |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah |
| Depositing User: | Mr Alwan Wibawanto |
| Date Deposited: | 07 Jul 2020 08:01 |
| Last Modified: | 07 Jul 2020 08:01 |
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